Claims register

The strictest discipline in the wiki. Errors on public-facing assets have happened before; these rules exist because of that.

Approved claims#

Claims that may be made publicly, as currently approved: verified

• "Multi-seven figures a month, grown from a startup in a few short years" is the approved scale construction for VIBAe in content and ads.
• "Increased VIBAe's monthly revenue to $250k within 30 days" is the approved construction for the first-30-days result (approved 2026-08-13; matches the live case study). Use USD and this exact form; the internal euro figures stay internal.
• 80 to 90 percent of VIBAe's revenue comes from Meta.
• Penang Media is framed as "the team that powers VIBAe's online growth".
• $5M+ per month in profitable spend managed across the portfolio.
• Career construction: roughly 10 years in paid media, delivering campaigns for brands like Asics, Castrol, Heineken, Nike, and Tiffany & Co. through partner networks including Omnicom (PHD), Dentsu Aegis, and Publicis. This brand list is Eddie's preferred public set (approved 2026-08-13, Publicis included); McDonald's, Jaguar Land Rover, and L'Oreal are also on record and true but the list above is the one to use. Never phrase the networks as employers. Spelling note: Eddie typed "Tiffani and Co."; normalized here to the brand's actual name, Tiffany & Co. Flag to him if exactness ever matters.
• Website case studies exception (approved 2026-08-13): clients, results, and information already published on penangmedia.com may be referenced as published there. That currently covers Buckley Belts, H.H Cosmetics, Bellissimo Hats NY, the VIBAe case page, the site's client list, and the site-level claims (tens of millions in ad spend data managed, average partnership over 12 months, email driving 10 to 30 percent sales increases). Stay within the site's own wording and figures.

Prohibitions#

No spend figures beyond the portfolio line and what the website already publishes. No outcome promises (no "3x ROAS in 30 days" register, ever; quoting a case study's historical result is allowed, promising one is not). No invented counts or statistics. No client names beyond VIBAe and the names already published on penangmedia.com. verified

The fact bank rule#

Every figure used in a caption, on-screen text, or ad claim must come from a verified fact bank that Eddie personally supplies and maintains, or from the approved constructions above. If a number is not covered, it does not get published. Currency presentation and blended-versus-single-account distinctions must be resolved before publication. Nothing generated by AI tools, including this wiki, may introduce a new figure. verified

Still gated (not approved): the internal figures in case studies that go beyond the website's published wording, such as the June 2026 record-month numbers and current spend levels.

Related: receipts standard, voice guide, hook bank for the two standing exclusions, founder profile for the bio-line register exception.