Creator reference tiers

Tier 1, same audience, primary models for format and substance: @nicktheriot_, @nathan.perdriau, @thatworks.agency, @badmarketing. These run on client results and education rather than a named owned brand, which is precisely the gap Eddie's positioning occupies. directional

Tier 2, format mechanics only, different buyer: @markbuildsbrands, @raviabuvala, @adswithcami. Ravi Abuvala in particular targets coaches and consultants; his formats can be studied but his register must not be imported, because Eddie's buyer is a brand owner and the guru register repels them. directional

The register warning#

Anti-agency hooks (vanity metrics, bloated reports, agencies treating accounts like sandboxes) are a saturated genre in this market. They stop the scroll and qualify the brand as part of the conversation, but they do not differentiate; every second agency creator runs them. The moat is proof density: shown, verifiable, named-brand evidence. Hook language earns the first three seconds; proof earns the call. directional

Related: voice guide for the register guardrails, positioning, receipts standard.