Working session

A paid working session priced at £197, roughly 45 minutes, with a full refund available before or after the call if it is not a right fit. The locked refund wording is "refunded before or after the call if it's not a right fit"; see the voice guide. The deliverable is a written 30-day plan produced after the call. verified

Sold via a dedicated funnel with paid Meta traffic, broad targeting, purchase objective. The session is founder-to-founder in frame: no agency pitch on the call. It is the front door for every path that follows, whether that turns into a retainer conversation, a network relationship, or future pipeline. directional

The locked name is "the working session funnel". Internal project shorthand must not appear in wiki articles or published material. BraveBrand hook testing routes into this funnel first, before successful concepts move into the Instagram script queue. verified

The intent behind the price, in Eddie's own words while walking a peer through the funnel: "it's not for me to make money, it's to filter out time wasted from people who just don't qualify... if I see their application and I feel like I can't help them, I'll just refund them and let them know why" (2026-07-22 peer call). Funnel status: live and being fed from late July 2026; the VSL was reshot from the placeholder version, and tracking was completed before scale (2026-07-27 team call). A prospective low-ticket tripwire in front of the session (a ~$17 "everything we run" teardown) was discussed as a test idea on the same peer call; it is not part of the committed architecture unless Eddie adopts it. directional

Related: offer architecture, working method for the 30-day plan, objections, where the refundable front end is the honest answer to the circular-proof objection.