Audience

Watering holes

r/DTC, X founder circles, eCommerce Fuel, The DTC Newsletter; listening posts for a 5-10 conversations/week motion

Where the audience gathers: directional

r/DTC on Reddit: founders discussing scaling, account volatility, and creative testing. Primary source for harvesting real customer language.
Twitter/X DTC founder circles: build-in-public operators sharing real metrics; reply threads are the entry point.
eCommerce Fuel: a private community with a $500k+ revenue floor, matching the ICP exactly.
The DTC Newsletter (a Pilothouse property): industry-standard reading for market awareness.

These are listening posts and warm-outreach territory, a targeted 5 to 10 conversations per week motion, not broadcast channels.

Source register

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