Agency retainer

Penang Media's standard new-client engagement: £4,500 per month, fixed, rolling month to month with no locked term, with a performance component introduced after the third month. verified; commercial terms evolve, always confirm current terms before quoting them anywhere

Pricing philosophy on record: performance components should stack on top of a base fee rather than substitute for it, and they always carry guardrails ("everything's conditional on performance... there's going to be some safeguards", 2026-07-22 peer call). Corroboration: the £4,500 figure is stated independently on two recorded calls months apart ("our model is 4,500 pounds base plus a performance aspect", July 2026; "our starting price does start around 4,500 pounds per month", March 2026), matching the foundation source. verified

Related: offer architecture, founder call, working method for the KPI scope discipline behind the performance component.