Founder call

A free, application-gated call, framed as "I'm taking 8 founder calls this month. Apply if it's a fit." The 5-question application covers revenue, ad spend, vertical, marketing setup, and an open diagnostic question. directional

The $500k revenue floor applies; sub-threshold applicants get an honest redirect to the newsletter at eddiecheng.com and free resources. Applications sit behind a 48-hour review buffer before booking confirms. directional

Positioning note: the founder call was deliberately demoted from front-end offer to post-working-session upgrade path to protect the single front door. directional

Related: offer architecture, primary ICP, retainer.