Case studies

Two tiers. The published tier is approved for reuse as worded on penangmedia.com (Eddie, 2026-08-13). The internal tier stays behind the fact bank until specific figures are approved.

Published and approved (penangmedia.com)#

VIBAe (comfort shoes, Helsinki-designed, Portugal-made; co-owned). Published results: monthly revenue increased to $250k within 30 days; 8-figure company in two years; multi-6-figure monthly ad spend in 2024; 90%+ of online sales driven by advertising. Method notes on the page: MER-above-3 reinvestment rule, Meta and Google, automated email flows; the co-ownership is stated openly. verified as published

Buckley Belts (startup, single automatic-locking belt product). Published results: tens of thousands to multi-7-figure monthly revenue in four months; expansion across non-English-speaking Europe via language-specific storefronts and rapid human translation; profitable ad spend pushed to $1M+ per month in 2024. This is the strongest published answer to "can you do it for a brand you don't own." verified as published

H.H Cosmetics (curly and coily hair care). Published results: 6x daily new customer acquisition; 4x ad spend increase with improved reach and ROI; accounts stabilized in three months. Carries a named client quote (Ko Hamer, co-founder): "Over four months, you managed to quadruple those numbers. All the performance metrics that we agreed... you managed to keep them." verified as published

Bellissimo Hats NY (premium North American hats). Published results: CPA down 30%; ad budget doubled; average ROAS of 3 sustained for 12+ months. The premium-brand-standards angle answers the "performance ads will cheapen my brand" objection. verified as published

Site-level published claims, also usable: tens of millions in ad spend data managed; average brand partnership over 12 months; email marketing driving 10 to 30 percent sales increases. Wider published client list includes Lions Mane Extracts, Zen8 Swim Trainer, UNIF, Bld.bro, JustGeek, Clintons Retail, Belly Labs, Drink Morning, Nomen Nescio, Discmania, Williams Food Equipment.

Internal, fact-bank gated#

These stay unpublishable until Eddie approves specific numbers:

• VIBAe 2026 detail: April 1.7M euros net online at 3.46 MER; June record month (625k euros Meta spend, 2.38M gross / 2.1M net online, 12,336 orders, 3.2 net MER); July ~500k spend at ~2M net pace with MER above 3; Q2 roughly +37% year on year. Single-ad proof: a founder video absorbing ~50k euros in 30 days at ~2.9 ROAS; the Brandon creator ad at ~3x over ~a year; a founder-interview campaign producing 339 purchases in a month. Internal origin figures: ~40k to ~230k euros run rate in the first 30 days (public version is the $250k construction).
• Buckley internal color: the Ruzel-call telling (~40k euros to ~2.5M euros/month, engagement just under three years, ended when taken in-house pre-exit). The published four-month wording governs public use.
• Portfolio: lean team ~15 full-time plus part-timers; client cap ~15; dated roster statements (15 peak 2025, 8 in March 2026, 3 in June 2026) recorded without reconciliation.
• Lions Mane: long engagement maintained through a client cash-crunch period with profitable weeks; 65+ strategy reset July 2026. Qualitative only.

Related: claims register, objections, receipts standard.